Advanced Specialized Certificates in Internet Marketing
Once you’ve gained a thorough understanding of essential interactive marketing topics through USF’s Master Certificate in Internet Marketing program, you’re ready to move on to advanced tools and strategies. Learn how to convert data into profits and capitalize on the far-reaching power of social networks with these eight-week specialized courses:
- Advanced Web Analytics
- Advanced Social Media
- Advanced Email Marketing
- Advanced Affiliate Marketing
- Advanced Mobile Marketing
- Advanced Search Engine Marketing
These advanced specialized certificate courses offer a more intensive exploration of four key aspects of digital marketing. Students should have some familiarity with basic web analytics tools, major social media sites and applications, email marketing practices and/or affiliate marketing tactics, which are covered in USF’s master certificate program.
Who Should Register?
Advanced Web Analytics is ideal for marketing professionals and webmasters in agencies and corporate marketing departments. It is also essential for managers and executives who are responsible for setting goals and producing results, as well as for entrepreneurs seeking to optimize interactive marketing expenditures.
Advanced Social Media will benefit marketing and public relations professionals in agencies and corporate marketing departments, as well as customer service representatives. It is especially valuable for managers, executives and entrepreneurs, who are ultimately accountable for a brand’s reputation and performance in the market.
Advanced Email Marketing is essential for direct marketing professionals in an agency or corporate marketing department, as well as small-business owners and Internet entrepreneurs. It also contains valuable insights for copywriters, graphic designers and IT specialists who create, code and send emails; database administrators who manage email lists; customer service reps who respond to inbound emails; and analysts who evaluate results.
Advanced Affiliate Marketing is geared toward web publishers. It is perfect for bloggers, Internet entrepreneurs, small-business owners, corporate executives and marketing managers, traditional and interactive marketing agencies, and search/pay-per-click specialists.
Advanced Mobile Marketing is perfect for marketers, product managers, QA testers, account managers and other professionals involved in mobile campaigns, or anyone interested in improving or mastering high-level mobile marketing.
Advanced Search Engine Marketing training is designed for website owners and professionals in marketing agencies or corporate marketing departments who want to enhance their skills in the high-demand, high-reward fields of search engine optimization and pay-per-click advertising.
Additional programs offered by University of San Francisco