Advanced Interactive Marketing & Measurement
Advanced Interactive Marketing & Measurement is the third and final eight-week course in the Master Certificate in Internet Marketing online program. Gain powerful, practical, real-world skills to become a highly proficient online marketer as you learn how to develop, implement and evolve your digital marketing strategy. You’ll also explore leading-edge online marketing techniques and strategic best practices that help you deliver measurable results and maximize every marketing dollar. Finally, you’ll prepare to earn your certification from the Web Analytics Association. Enhance your Internet marketing expertise as you expand your knowledge across these important topics:
- Introduction to Advanced Internet Marketing
- Effective Internet Marketing Presentations and Agency Relationships
- Integrated Campaigns and Multi-Channel Marketing
- Building Your Resources
- Creating and Nurturing an Online Brand
- Advanced Strategies
- Preparing for Web Analytics Association Certification
- Internet Marketing Case Studies
At the end of this course, students will receive a certificate of completion from the University of San Francisco School of Business and Professional Studies. Those who complete all three certificate courses will receive a Master Certificate in Internet Marketing.
Additional programs offered by University of San Francisco