Advanced Social Media

Online networks are rapidly supplanting face-to-face interactions, making social media expertise an absolute necessity to succeed in today’s marketplace. Advanced Social Media provides the practical tools and strategies required to successfully leverage social networks and capitalize on their powerful word-of-mouth lift. You’ll learn how to respond to negative commentary, build your brand, and measure and monetize your efforts. Led by master social media and online marketing practitioners, this advanced specialized certificate course uses streaming video, in-depth case studies and interactive lab sessions to impart a comprehensive understanding of this critical discipline. Key topics include:

• Introduction to Social Media
• Listening and Monitoring
• Content Creation
• Communication
• Metrics and Science
• Legal and Ethical Considerations
• Adopting Social Media
• Social Media Case Studies

At the end of this course, students will receive a certificate in Advanced Social Media from the University of San Francisco School of Business and Professional Studies.

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