Search Engine Marketing & Usability
Search Engine Marketing & Usability is the second eight-week course in the Master Certificate in Internet Marketing online program. Learn how to optimize both organic and paid search strategies to maximize web traffic, increase conversion rates and decrease the cost of customer acquisition. Gain an understanding of customer behavior and its implications on website design and search engine marketing (SEM), including search engine optimization (SEO). Discover how the rules and regulations of Internet marketing can be leveraged to protect company assets and grow customer relationships. And, finally, prepare to earn your certification from the Google Advertising Professionals program. Key course topics include:
- Analyzing Customers, Markets and Planning
- Regulations and Codes of Practice
- The Role of the Website
- Introduction to Intermediate Search Engine Marketing
- Mastering Organic Search
- Mastering Paid Search
- Preparing for Google Advertising Professional Certifications
- Search Engine Marketing Case Studies
At the end of this course, students will receive a certificate of completion from the University of San Francisco School of Business and Professional Studies. Those who complete all three certificate courses will receive a Master Certificate in Internet Marketing.
Additional programs offered by University of San Francisco